MTV Will Accept Political Ads
MTV changed its mind and will now accept political ads for this year’s presidential elections. For the last 17 years, MTV has not allowed political campaigns or parties to advertise on the network, opting instead to get political by encouraging viewers to get out and vote through network sponsored Choose or Lose and Rock the Vote initiatives. The network now thinks accepting ads will be good for its audience and be a compliment to the current Choose or Lose effort. MTV will allow ads from the political candidates and party committees, but draw the line at ads from third-party organizations and political-action committees.
MTV changed its mind and will now accept political ads for this year’s presidential elections. For the last 17 years, MTV has not allowed political campaigns or parties to advertise on the network, opting instead to get political by encouraging viewers to get out and vote through network sponsored Choose or Lose and Rock the Vote initiatives. The network now thinks accepting ads will be good for its audience and be a compliment to the current Choose or Lose effort. MTV will allow ads from the political candidates and party committees, but draw the line at ads from third-party organizations and political-action committees.
From Cynopsis
January 29, 2009 at 5:30 am
I think Obama is the reason why MTV suddenly got involved in political ads after almost two decades of non-participation. If you think about it, Obama is like a product of the media. His impact is like that of a celebrity.